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How to Find Investment and Become a Unicorn: A Startup Founder’s Guide

By April 9, 2024No Comments

How to Find Investment and Become a Unicorn: A Startup Founder’s Guide

Becoming a unicorn startup—achieving a valuation of over $1 billion—is the dream of many aspiring entrepreneurs. However, turning this dream into reality requires more than just a great idea; it demands strategic planning, relentless execution, and, perhaps most importantly, access to capital. In this blog post, we’ll explore how startup founders can navigate the complex world of investment to secure funding and propel their companies towards unicorn status.

1. Develop a Compelling Business Model:

Before seeking investment, it’s essential to have a clear and compelling business model that demonstrates the potential for scalability and profitability. Investors want to see evidence that your startup has identified a viable market opportunity, developed a unique value proposition, and devised a sustainable strategy for growth.

2. Build a Strong Team:

Investors don’t just invest in ideas; they invest in teams. Surround yourself with talented individuals who complement your skills and share your vision for the company. A strong, cohesive team with diverse expertise and a track record of success will not only inspire confidence in investors but also increase your chances of executing your business plan effectively.

3. Create a Solid Business Plan:

Craft a comprehensive business plan that outlines your startup’s mission, vision, target market, competitive analysis, marketing strategy, financial projections, and funding requirements. Your business plan should convey a compelling narrative that demonstrates your understanding of the market, your competitive advantage, and your ability to execute your vision.

4. Identify Potential Investors:

Research and identify potential investors who have a track record of investing in startups within your industry or sector. Attend networking events, pitch competitions, and industry conferences to connect with investors and build relationships. Utilise online platforms such as AngelList, Crunchbase, and LinkedIn to identify potential investors and reach out to them with personalised pitches.

5. Perfect Your Pitch:

Craft a compelling pitch that succinctly communicates your startup’s value proposition, market opportunity, competitive advantage, and growth potential. Practice your pitch until it’s polished and rehearse it until you can deliver it confidently and convincingly. Remember, you only have a few minutes to capture an investor’s attention, so make every word count.

6. Build Relationships:

Building relationships with investors is key to securing funding for your startup. Take the time to cultivate authentic connections with potential investors, whether through one-on-one meetings, networking events, or mutual introductions. Show genuine interest in their work, seek their advice and feedback, and demonstrate your commitment to building a successful company.

7. Be Persistent and Resilient:

Securing investment for your startup is rarely easy, and rejection is a common part of the process. Don’t be discouraged by setbacks or rejections; instead, use them as learning opportunities to refine your pitch, improve your strategy, and strengthen your resilience. Be persistent in pursuing your goals and stay focused on your long-term vision for your startup.

8. Be Strategic About Timing:

Timing is crucial when seeking investment for your startup. Pay attention to market trends, investor sentiment, and economic conditions to identify opportune moments to seek funding. Be prepared to adapt your fundraising strategy based on external factors and be strategic about when and how you approach potential investors.


Becoming a unicorn startup is a lofty goal, but with the right strategy, determination, and access to capital, it’s within reach for ambitious entrepreneurs. By developing a compelling business model, building a strong team, creating a solid business plan, identifying potential investors, perfecting your pitch, building relationships, being persistent and resilient, and being strategic about timing, you can increase your chances of securing investment and propelling your startup towards unicorn status. Remember, the journey to unicorn status is a marathon, not a sprint, so stay focused, stay resilient, and keep pushing forward towards your goal.