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Celebrating Diversity and Talent: Business Growth West Midlands Sponsorship Journey

By March 11, 2024No Comments

Celebrating Diversity and Talent: Business Growth West Midlands Sponsorship Journey

The Birmingham Black Business Show has been created to inspire and connect black business owners and professionals in the Midlands. Alongside our exhibitors, our sponsors play a key role in our shows. 

Companies such as Business Growth West Midlands (BGWM) are eager to support Black businesses by providing entrepreneurs with the tools needed throughout their business journeys. 

We spoke with BGWM on their experience as a sponsor of the show: 

Tell us about BGWM: 

BGWM is committed to enable West Midlands businesses to grow and succeed. As a government-funded initiative, BGWM operates in collaboration with seven local authorities: Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, and Wolverhampton. BGWM provides a diverse range of support services, including personalised 1-2-1 business advice, access to finance, comprehensive business reviews (diagnostics), and growth plans. Additionally, we offer guidance through signposting to relevant programs and events, account management, and referrals into specialised programmes.

What motivated your decision to sponsor our previous show?

Our partnership with the UK Black Business Show emphasises our dedication to supporting Black businesses throughout their business journey. We recognise the unique challenges faced by Black businesses, and our sponsorship reflects our commitment to being a reliable partner at every stage of their business journey. By actively backing events that centre around the Black business community, we are able to boost the representation of Black businesses in the economy, reshaping perceptions, and tearing down barriers. This aligns with our commitment to creating an inclusive business environment in the West Midlands.

What elements of your sponsorship worked well?

Business Growth West Midlands’ sponsorship of the Birmingham Black Business Show proved highly successful, driving increased leads, supporting Black businesses, raising awareness, and engaging effectively with the Black business community.

What goals did you aim to achieve with your sponsorship and were they successful?

Business Growth West Midlands aimed to broaden its reach among diverse Black business groups, successfully engaging with a wider audience. The sponsorship facilitated free access for Black businesses to government-funded support, aligning with our mission to be a valuable resource. Additionally, efforts to eliminate negative perceptions around government support were successful, creating a more welcoming environment for specialist advice. Overall, the sponsorship achieved its goals, contributing to the empowerment and inclusion of Black businesses in the West Midlands.

And finally we asked BGWM what advice would they would give to potential sponsors considering participation in our events?

Becoming a sponsor not only elevates the profile of your business brand but also opens up numerous opportunities for networking and connecting with businesses in the West Midlands region.

It was a pleasure speaking with BGWM and learning more about their experience at the Birmingham Black Business Show. We’re proud to announce that BGWM will be joining us at this year’s show on Saturday 15th June at the Birmingham NEC.