Damian founded Melville & Daughters Funeral Directors in 2010 after working within the funeral industry for 6 years and identifying a niche in the market for an Afro Caribbean funeral service in North London and beyond. Damian’s vision was to establish a fresh approach with traditional values stepping away from the ‘stereotypical funeral director’ in look and method, incorporating the Afro Caribbean culture of celebration of life rather than mourning loss. Many of Damian’s funerals use Horse Drawn Hearses in black & white, balloon release, jazz bands & have large attendance. As a result of this Damian was filmed by BBC2 for a documentary on funeral directors, and represented the Afro Caribbean perspective of funerals. Damian has been awarded Funeral Planner of the year 2016 after ever increasing funeral plan sales, and he was also awarded Entrepreneur Leader of the year at the Black British Business Awards 2016.